New initiative will use targeted ads to raise money for Nepal earthquake relief

"Nepal-earthquake-relief-18"

"Feed-tw""Feed-fb"

After a deadly magnitude-7.3 earthquake struck Nepal on Tuesday, an aftershock of the devastating earthquake that killed more than 8,000 people on April 25, relief organizations need more support than ever.

To spread awareness of its efforts and expand its reach toward donors, global organization Oxfam America has partnered with location technology company xAd to target mobile ads at the 50,000 digital-savvy people expected to attend Internet Week New York from May 18-24.

The goal is to localize and drive much-needed donations, while overcoming donor fatigue and the misguided notion that the scope of the problem is too large for the average person to help. Read more…

More about Mobile, Advertising, Internet Week, Business, and Social Good

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s