New initiative will use targeted ads to raise money for Nepal earthquake relief



After a deadly magnitude-7.3 earthquake struck Nepal on Tuesday, an aftershock of the devastating earthquake that killed more than 8,000 people on April 25, relief organizations need more support than ever.

To spread awareness of its efforts and expand its reach toward donors, global organization Oxfam America has partnered with location technology company xAd to target mobile ads at the 50,000 digital-savvy people expected to attend Internet Week New York from May 18-24.

The goal is to localize and drive much-needed donations, while overcoming donor fatigue and the misguided notion that the scope of the problem is too large for the average person to help. Read more…

More about Mobile, Advertising, Internet Week, Business, and Social Good

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