The real story behind the iconic Coke ad in ‘Mad Men’ finale

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The Mad Men series finale ended with Don Draper at peace, freeing himself from his demons, and punctuated by one of the most iconic Coca-Cola commercials in history.

But the real story is that Coca-Cola has a re-routed flight, a bunch of pissed-off passengers and some fog to thank for its “I’d Like to Buy the World a Coke” ad campaign

According to the Coke history books, in January 1971, Bill Backer, creative director on the Coca-Cola account for the McCann Erickson, was flying to London to meet with music producers to create radio ads for Coke. Because of heavy fog in London, the plane was forced to land in Ireland and stranded passengers in the airport for days. The passengers quickly began to bond over their experience, all while sharing snacks and — what else? — bottles of Coke Read more…

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