WWDC 2015: A keynote in a minor key



After 12 months of major updates, new products and new product categories, Apple just took a deep breath

Tim Cook’s kick-off event at the World Wide Developers Conference on Monday was jam-packed with information, but the effect was not so much one of exhilaration as exhaustion. There was a lot of detail, but when I took some time to consider all that I had seen and learned, I realized that it was hard to pick out the really major stuff

Even Apple Music is a refashioning of existing services (Music, iTunes Radio). Subscription-based music is new, and it is a big deal. But it’s also essentially a media consumption option, not some bold exploration of an unexplored market. Read more…

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